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Friday 3 July 2020
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Billions and Billions: How Brands Take Blockchain From Niche to Normal




Cryptocurrency15 minutes ago (Jun 30, 2020 02:40PM ET)

Dapper Labs – the company behind CryptoKitties – has a simple mission. They want to introduce a billion people to blockchain.

“The reason we decided to go for entertainment — specifically games — is because we felt that it’s just a much easier way to introduce folks to decentralization,” explains co-founder Mik Naayem. “Gamers are the perfect target market as they already understand virtual currencies and virtual worlds.”

The revolution will be gamified

Cool cats of the blockchain

Sports fans: the perfect score

Virtual fashion and sneakers

Driving change with Formula 1

325 new brands onboard

Playing in The Sandbox

More from NFT and Blockchain Gaming Theme Week

Leveraging brands for blockchain adoption


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Billions and Billions: How Brands Take Blockchain From Niche to Normal

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